Updated August 6, 2021
- The use of our Website and/or Services that display or link to this Policy;
- Former, current, and prospective clients, brokers, independent agents, and customers; and
- Other individuals who use our Services, whose personal information we receive related to the Services, or who otherwise interact or communicate with us related to our Services
Our collection, use, disclosure, and processing of personal information about individuals will vary depending upon the circumstances. This privacy notice is intended to describe our overall privacy and data protection practices.
Personal information: In this privacy notice, our use of the term “personal information” includes other similar terms under applicable privacy laws—such as “personal data” and “personally identifiable information.” In general, personal information includes any information that identifies, relates to, describes, or is reasonably capable of being associated, linked, or linkable with a particular individual.
How We Share Your Personal Information: The information we collect about you and other users on our website is not directly shared with or sold to third parties. The information we collect is used solely to assist us with servicing our users, customers, and clients. The data we collect from third party services is used to understand how users interact with our website so that we can create a better user experience and provide optimized marketing, advertising, and re-marketing. Data that is collected by third party providers (device, geo-location, demographics, etc), such as Google Analytics is anonymously aggregated for analytical purposes and is not directly linked back to any particular user or client. Your IP address may be included in tracking procedures. With regard to Personally Identifiable Information in the forms of name, address, phone number(s), e-mail(s), and social media accounts, only the information that you share directly with our team related to these can be personally linked back to you. Other Personally Identifying Information collected by third party services is used in aggregate to improve and optimize our website.
Indirect Sharing of Personal Information to Third Parties: Our website uses third party plug-ins to perform some of the features on our website. For instance, when you create a search account on our website, this service is provided by a third party, Showcase IDX. Our team does not share information directly with these providers; however, some of your information may be stored or used by these companies in accordance with their own privacy policies. We assume no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. If you have any concerns with the companies we contract with to perform third party services, please contact us.
Remarketing: You may receive marketing messages or advertisements about our Services on other websites (including Google), social media accounts (including Facebook and Instagram), and other applications based on data collected via third-party (Google, Facebook) cookies, pixels, and tracking codes installed on our website. These websites contain tracking codes and cookies used to select appropriate advertisements to display, including advertisements about our Services. Please see sections below related to Cookies, Pixels, and Tracking Codes for more detail about what types of data is collected and how it is captured. To opt-out of advertising displayed using Google’s cookies, visit https://www.google.com/settings/ads/
How We Store and Safeguard Your Personal Information: We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. Your personal information is only accessible, on a need-to-know basis, by a limited number of employees who have special permissions. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information as it is transmitted to us. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized access by third-parties, or other causes beyond our control.
You play an important role in keeping your information secure. You should not share your username or password for your Modern Living Arizona account or any other accounts with anyone. If you have reason to believe that your account is no longer secure, please contact us immediately.
Controlling Your Privacy: If you no longer want to receive our newsletter, emails, or other marketing communications, you may unsubscribe at any time by following the “unsubscribe” link at the bottom of our emails, by responding with “STOP” to any text message you receive from us, by accessing the email preferences in your account settings page, or by emailing us directly.
Please note that you cannot unsubscribe from certain correspondence from us, including messages relating directly to your account or inquiries placed on our website.
With exceptions, you may be able to view, amend, or delete your information by contacting us directly, or through your account by logging in with your username and password.
Children’s Privacy: Our website and services are not intended for users under the age of 16. We do not knowingly or intentionally gather personal information about visitors who are under the age of 16. If you are aware of, or suspect that, someone under the age of 16 is using the website without permission, please notify us immediately by contacting us as detailed below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.
Collection and Use of Personal Information & Data
The actual information we collect, and our use of such personal information varies depending upon the nature of our relationship and interactions with an individual.
We use personal information to:
- manage your relationship with our team.
- respond to inquiries and requests.
- provide support and services.
- analyze and improve our business and the user experience on our website.
- personalize content for our users.
- optimize marketing and advertising campaigns (including remarketing).
- secure and protect our business against malicious, deceptive, fraudulent, or illegal activity.
- defend our legal rights and comply with legal obligations.
We may, but not always, collect the following types of information related to users of our website:
- Personal Identifiers: name, phone number, e-mail address, profile photographs and other identifiers that may be publicly available on social media websites.
- Customer Records: paper and electronic records containing personal information, which you provide to access and use our services or receive correspondence from our team.
- Characteristics of Protected Classifications: sex, gender, age, household income, family status.
- Background information: education, employment, work history
- Usage data: internet or other electronic network activity Information including without limitation browsing history, search history, and information regarding an individual’s interaction with our Services or an advertisement.
- Geolocation data: precise location information about a particular individual or device.
- Inferences: inferences drawn from any of the above used to create a profile reflecting an individual’s preferences, behaviors, or other characteristics.
Retention of Your Personal Information: We will retain your personal information for the period necessary to fulfill the purposes outlined in this privacy notice unless a longer retention period is required or permitted by law. We may retain personal information for longer where required by our legal and regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others. With respect to the data and files we handle as a processor, we retain this personal information in accordance with our clients’ instructions.
How We Collect Information Directly on our Website:
- When you create an account, provide contact information, and send other personal information to us through various means on the website.
- When you complete or submit a form on our website, such as the Contact Us Form, Subscription Form, What’s My House Worth Form, etc.
- When you respond to surveys on our site.
- Information you submit or provide while conducting home searches, saving searches, using mortgage calculators or other tools, etc.
Information We May Collect From Third Parties:
We may collect personal information about you and your property from third party sources, such as Google and Facebook tracking codes, cookies, and pixels; public databases; joint marketing partners; social media platforms; etc. The following are examples of how we collect information from third parties.
Social media: If you choose to link, create, or log in to our website with a social media account (e.g., Facebook or Google), or if you engage with a separate application or website that communicates with our website, we may receive personal information about you or your connections from that service. In many cases you can control what personal information you share with us through privacy settings available on those third-party social media services.
Property Records: We may collect information about individuals and real estate property through public databases, such as property ownership and tax records maintained by state, local and county agencies.
Tracking, Analytics, and Cookies
Our site may use first party and third-party cookies, pixel tags, plugins, and other tools to gather device, usage and browsing information when users visit our Services. These services and/or our site may record your IP address and geo-location and other information such as the type of your internet browser, device type, screen resolution, operating system name and version, device manufacturer and model, language, and the pages you view and links you select on our site, as well as date and time stamps associated with your activities on our site.
We use the information to facilitate navigation, to personalize and improve your experience while using our site, to improve and measure our advertising campaigns, and to better reach users with relevant advertising both on our website and on third party websites. We also gather statistical information about use of our website to continually improve its design and functionality and to understand how the site is used by users.
Cookies on our website may fall into one of the following categories:
Essential cookies are essential, as they enable you to move around the website and use its features. Without these cookies we could not, for example, authenticate your login or remember that you are logged-in as you move through the website.
Functionality cookies allow us to remember choices you make (such as the region you are in) and tailor the website to provide enhanced features and content for you. They can be used to remember your login details or remember your nickname when you next login. They may also be used to provide services you have requested, for example leaving a comment on the website.
Analytics & performances cookies collect information about how our website is used, for example which pages users visit most often and if any error messages are displayed on certain pages. Information collected using these cookies is used to monitor activity on the website and understand how it is being used.
If you have disabled one or more cookies, we may still use information collected from cookies before your disabled preference was set. However, we will stop using the disabled cookie to collect any further information.
Pixel tags (also known as web beacons and clear GIFs) may be used in connection with our website to, among other things, track the actions of users of the website (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the website and response rates. We and our service providers may also use pixel tags in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, track whether our emails are forwarded, and conduct analytics.
Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version and internet browser type and version. This information is gathered automatically and stored in log files.
Third party analytics tools
Our website does not recognize or respond to any signal which your browser might transmit through the ‘Do Not Track’ feature your browser might have. If you wish to disable cookies on our website, you should not rely on any ‘Do Not Track’ feature your browser might have. For more information about do-not-track signals, please click here.
Social Media Sharing Features
Our website may integrate with social sharing features, namely through ShowcaseIDX social sharing and the Monarch plug-in. These plug-ins allow you log in to the home search section of our website or share listings, pages, blog posts, etc. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the social sharing service. Please refer to the privacy policies of those social sharing services for more information about how they handle the data you provide to or share through them. We do not receive or store passwords to your third-party social media accounts in this context.
Additional Disclosures to California Residents
To understand what personal information we may have collected about you in the past 12 months, and from where we collected it, please see the sections above.
We collect this personal information, as further described in to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives.
We may indirectly share such personal information with the third parties listed in the above sections as described above but we do not directly share or sell personally identifying information to any person or entity.
Under California law, you may have certain rights, including:
The right to know the categories of personal information we’ve collected and the categories of sources from which we got the information;
The right to know the business purposes for collecting, using, or selling personal information;
The right to know the categories of third parties with whom we’ve shared personal information;
The right to access the specific pieces of personal information we’ve collected, used, disclosed, and/or sold;
The right to opt-out of the sale of your personal information;
The right to delete/anonymize your information, with limited exceptions; and
California residents also have the right to not be discriminated against if they choose to exercise their privacy rights.
If you wish to exercise any of these rights please email us at PH@PaulSellsAZ.com or use the form below. We will respond to your request consistent with applicable law.
Please note, however, before we will be able to process your request for access or deletion of personal information, we will need to properly verify your identity for security purposes. If you have an account with us, we will attempt to verify your identity using that information. If it is not reasonably possible to identify you adequately, we may not be able to respond to your request.